I want to share all the things I learned working for a solar company in Florida that did over 500 installs in 2018 and was out of business by August 2019. The training provided by this company was very extensive and I did the IT work for the company as well as being a home solar sales closer. I went to work for this company because I was doing all their IT work already, so why not become a solar expert in the process.
All that being said, I will tell you the techniques of many of the sales reps were not so awesome. The majority of solar companies nationwide started using the automobile sales model which is to sell a payment. By selling a payment it takes your eye off the big picture, which is how much you pay for the system.
The Following Is A Real “Home Solar Proposal” Example
95 out of every 100 homeowners said no after hearing our presentations because they had good instincts. 5 out of every 100 bought solar because they want to make a contribution helping clean up our environment. Well-meaning folks, that trusted us and that and believed they were doing the right thing. They assumed the solar company was doing the right thing because of what they were told about the company by sales reps.
The following is a real-life example of a home solar presentation and you tell me if the solar company was doing the right thing?